Lifestyle Advertising Groups CITADEL MEDIA Brief Developed a sales strategy to sell based on “lifestyle groups” rather than straight demographics. This allowed Citadel Media to maximize their demographic strengths and package inventory in the most profitable and efficient [...]

ABC's Female Programming Block ABC RADIO DELIVERS WOMEN Brief B2B repositioning campaign targeted to advertisers showcasing ABC Radio’s ability to deliver women. Included extensive email, PowerPoint, web ad and print brochure components. Print Design Services Content Marketing Event Marketing [...]